This was best exemplified over the last few years when the US saw large spikes in fuel prices: When gas prices jumped, so did the line of people at the Toyota dealership waiting to buy their Prius.
Unfortunately, American’s are very short term focused (months or less). We like our fast food (1500 cal in 5 minutes), pharmaceuticals (why live healthy when you can take a pill?), and quarterly earnings reports (buy/hold? yeah/right!). So it makes since that we remember the pain of rising gas prices only for the duration of the peaks in price spikes.
To see if there was a strong correlation, I graphed gas prices against hybrid vehicle sales using data from the Department of Energy. Here’s what I found…
- Once gas prices broke the $2.00 AND $3.00/gallon barrier in 2005, Hybrid sales jumped 150%...everyone knew what a hybrid was that year.
- On average, gas prices have risen 195% from 2002 to 2008 (before the recession took effect).
- Since the fall of gas prices in 2008, the price of regular gas has risen sharply and is on track to match its pre-recession price levels ($3.50) within a year.
Given the current GDP growth rates of China (8% growth in 2009) and India (6.7% growth in 2009)…and their increases in per capita income, yearly increases in an unreplenishable resource (fossil fuel) are here to stay.
To me, this graph makes it clear that gas prices will seriously help the transition to using PHEV/EVs in the near future…even for short term thinking Americans. In fact, it looks like there’s a perfect storm brewing for a successful transition to electric vehicles…
- Increasing gas prices
- Mature EV technology
- Lots of government incentives…worldwide
- GHG awareness and action
- “Good enough” battery technology
- Cool cars
- and a Charging Infrastructure starting to be implemented